New Tourism Campaign

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Louisiana's newest campaign to attract out-of-state tourists centers on the state's rich musical heritage.  Jazz, zydeco, swamp pop and brass bands are featured in the series of 30-second TV commercials, print ads and online spots unveiled Wednesday by Lt. Gov. Jay Dardenne, the state's top tourism official.  The ads were created by Trumpet, a New Orleans-based firm. Dardenne's office says the ads will run in San Antonio, Austin, Dallas, Houston, Little Rock, Memphis, Atlanta and Chicago throughout the year.  The campaign can be viewed at


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