BATON ROUGE, La. (AP) – Coca-Cola Bottling Co. United Inc. is expanding its territory in the Southeast.
The Advocate (http://bit.ly/1blvtX8) reports United will have markets in a major portion of Louisiana, including Alexandria, Monroe, New Iberia, and Shreveport.
The company’s territory rights also were extended to Natchez, Mississippi; Tallahassee, Florida; and Valdosta, Georgia; through a letter of intent signed with The Coca-Cola Company.
Financial terms were not disclosed.
Melanie Clark, a spokeswoman for Coca-Cola Baton Rouge, says Baton Rouge will be the main regional office, overseeing operations in the Gulf Region.
Clark adds the move means the Louisiana Coca-Cola business will be managed on a more local level, which will allow the company to better serve customers and the community.
The Birmingham, Alabama-based bottler already covered Baton Rouge, Lafayette and Lake Charles.