UL student’s song featured in national commercial

Filming of UL’s new national commercial. (Photo: Submitted Photo)

UL music business major Sean Bruce is getting a jump-start on his career.

The indie folk musician and songwriter released a debut album, “Daytime Hopes,” in 2011. He also has toured the southwest, performing at small venues and festivals.

Bruce’s latest foray into the spotlight will be before a national TV audience. His song, “Louisiana,” will be featured in a 30-second commercial about the University. It will air on ESPN and the American Sports Network during televised athletic events, including football games this season.

The song, which Bruce wrote and sings, conveys an appreciation for the music, food, and Cajun and Creole culture of Louisiana.

“It’s kind of a love song about the state and the people,” Bruce explained.

The commercial was filmed this summer. It highlights the UL Lafayette campus, including recent improvements to its Quadrangle and Student Union, and the University’s dedication to research and technology.

It also features several students, who, according to Dr. DeWayne Bowie, vice president for Enrollment Management, symbolize all students’ commitment to “the future of this University,”

“(Students) truly are locked arm in arm with us to move this campus forward,” Bowie said.

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