BIRMINGHAM, Ala. (WIAT) — A new Birmingham business is offering cuddles…for a price. Cuddle Fix launched its website last month. You can choose from a variety of different “Cuddle Pros” who will arrange to meet with you for a cuddling session.
Its founder says each interaction is entirely platonic, with no sexual overtones allowed.
“A lot of customers do ask for that, ask a lot of inappropriate questions, but our cuddle pros are trained to let them know that strictly cuddling, no kind of inappropriate touching at any time,” said Aaron Heine, who started the business in November.
He said he got the idea from other professional cuddlers around the country and decided to start CuddleFix in the Birmingham area. You can pay $50 for an hour-long session and $90 for a two-hour session. You can also choose an overnight cuddle, which will cost you about $400.
Heine says he screens all potential Cuddle Pros, who undergo background checks and training on platonic touch before they can start accepting clients.
Cuddle Pros may invite their customers to their own homes or go to a public place, according to Heine. He says it depends on the comfort of both parties.
“It’s up to them really to make the customer feel comfortable and if they can do that, they’ll have their first cuddle,” said Heine.
So far, the website has booked about 30 appointments a week, he says. He says one Cuddle Pro is pocketing about $1,000 weekly for cuddles. Thirteen Cuddle Pros are available for viewing on the website, and you can interact with each one before you book a cuddle session.
“It’s not for everybody, but some people take to it like a duck takes to water,” he said.