Paul’s Jewelry to close its Oil Center location

After 40 years, Paul’s Jewelry is saying goodbye to the Oil Center.

The company will close the doors of its 325 Oil Center Drive location on March 31, Patricia Naomi, the company’s vice president, said.  Its sole location will remain in River Ranch.

Siblings Nancy, P.J. and Patricia operate the business founded by their parents, Paul and Theresa Naomi, in 1954.

“It’s been there around 40 years. Eleven years ago we built in River Ranch on the corner of Camellia and Silverstone,” Patricia Naomi told The Daily Advertiser on Monday. “We always intended to merge into one store and just kind of kept delaying that decision. This year we decided it was finally time to do it.”

She said the most of the company’s customer base has shifted to the store in River Ranch, which she said continues to grow as a “shopping mecca.”

“And most of our customers have done that,” Naomi said. “Most of our customers live on this end on this end of town now and find it a convenient shopping destination.”

Leaving the Oil Center, which historically has been a prominent commercial district for decades, is bittersweet for the Naomi family, she said. The company had to let some of its staff go from a location loved by their parents, she said.

“We put off the decision because we are so sentimental about the store,” Naomi said. “The three of us worked with our parents there. That’s where I learned the jewelry business with my father. All of us went to UL and I would walk over after classes and work at the store. That’s just where we’ve been all of our lives. But we are excited to all be under one roof again.”

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