CANNES, France (AP) — Jeff Koons is about to generate some major cash for AIDS charity amfAR: He’s agreed to auction off his massive “Coloring Book” sculpture for the group’s annual gala outside Cannes this week.
The sculpture, which has been on display in London and in Beverly Hills, is made of mirror-polished stainless steel with transparent color coating. It is part of Koons’ “Celebration” series, which also includes “Balloon Dog” — sold for $58 million in 2013 as the most expensive artwork by a living artist.
Organizers at amfAR are hoping “Coloring Book” can generate similar numbers for its Thursday gala at Hotel du Cap-Eden-Roc, just outside of Cannes in d’Antibes.
The artwork will be on display for the guests, which include top celebrities, in case they want to check it out before they purchase it.
Last year Damien Hirst’s gilded woolly mammoth art piece raised $15 million for the charity.
The annual amfAR “Cinema Against AIDS” gala is the glitziest event during the Cannes Film Festival.